JOY Ride

Imagine you are driving along the winding road surrounded by autumn colours. Leaves blowing from underneath the car as you step on the accelerator and finish the turn. The engine roars as you change gears. You feel joy, freedom and the adrenaline rush of the acceleration. You are driving a BMW.

BMW stands out from the sea of brands competing for your attention, because none of them offer to you what BMW does: the JOY of driving and the ultimate driving performance. BMW doesn’t just build cars, they create emotions. You feel the road. You feel the engine. You feel connected. You feel JOY.

My love for cars started when I was little, as I would race my toy cars rather than play with dolls. I love cars in general and I love driving.

I was introduced to BMW cars through 007 movies with Pierce Brosnan. Even though more than 10 years passed since that 7 series made its debut in the 007 movie, the iconic BMW design still continues to hold its own on the road.

Not a day goes by when I don’t feel the exhilaration and joy of driving my E46 325xi in hot red.

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